For OGIO’s 2024 golf bag launch, I developed the original Agave Ahora pattern concept from start to finish. I began with trend research and translated category insights into mood sketches inspired by agave forms and textures. From there, I designed custom patterns and thoughtfully applied them across all four golf bag styles in the collection. After launch, the Agave Ahora design became the top-selling thematic pattern OGIO has released in the last three years.