Buffalo Sauce Launch 
This conceptual launch explores how Chosen Foods could introduce a Buffalo Sauce made with 100% pure avocado oil. The goal was to create a bold, flavor-forward system that remains consistent with the brand’s clean, trusted identity across packaging and retail.
The creative direction balances bold flavor with the clean, approachable trust Chosen Foods is known for. I used strong color blocking, clear hierarchy, and simplified iconography to communicate heat and confidence, while keeping avocado oil front and center as the key differentiator. The Costco tray extends the packaging system to ensure high visibility and clarity at scale in a high-traffic retail environment.
