Buffalo Sauce Launch
Display of Chosen Foods Buffalo Sauce bottles on a wooden table with a dark background.

This conceptual launch explores how Chosen Foods could introduce a Buffalo Sauce made with 100% pure avocado oil. The goal was to create a bold, flavor-forward system that remains consistent with the brand’s clean, trusted identity across packaging and retail.

Bottle of Chosen Foods Buffalo Sauce with avocado illustration and a label indicating it is made with 100% pure avocado oil. The bottle is white with a brown section and features a black and white logo, along with icons for Non-GMO and Glyphosate residue free. Contains 8 fluid ounces (237 mL).
Chosen Foods Buffalo Sauce label with an avocado illustration and text highlighting that it's made with 100% pure avocado oil, non-GMO verified, gluten residue free, and contains 8 fluid ounces.
Printable package design for buffalo sauce flavor with a brown background and a white buffalo silhouette in the center. The text on the package reads 'BUFFALO SAUCE BOLD & SPICY' in black and white. Additional text indicates it is made with 100% pure avocado oil, marketed by Chosen Foods, and has certification logos at the bottom.
Display of cans of Chosen Foods Buffalo Sauce with avocado oil in a retail store.

The creative direction balances bold flavor with the clean, approachable trust Chosen Foods is known for. I used strong color blocking, clear hierarchy, and simplified iconography to communicate heat and confidence, while keeping avocado oil front and center as the key differentiator. The Costco tray extends the packaging system to ensure high visibility and clarity at scale in a high-traffic retail environment.

View pitchdeck here

Select Works
A colorful menu featuring various cocktails with images of drinks, ingredients, and preparation instructions, set against a blue and white patterned background.
A man with glasses, a beard, and a mustache smiling and raising both hands in front of a building with a flag behind him. The right side of the image has a dark blue background with white decorative text that reads "The Innocence Center Gala" and details of the event, which is scheduled for Thursday, April 11, 2024, insideOUT.

CaliFino

Innocence Work

Young woman skateboarding outdoors near a flower bed, dressed casually with a crossbody bag.
A stylized illustration of a golf bag with a pineapple print, surrounded by pineapples and lime slices on a green background.

Rise Collection

Agave Ahora