ready. set. rise.

For OGIO's RISE collection, I developed the campaign's visual direction, creating a cohesive system inspired by movement, energy, and everyday performance. Through bold photography, clean layouts, and restrained color, the campaign exudes a dynamic, focused, and true-to-the-brand feel.

Person wearing a beige and black striped sweater, placing a red smartphone into a beige pouch attached to their waist, with an ART HOUSE riseCollection product launch campaign overlay.
A series of black and white storyboards showing a woman going through the process of packing for a trip. The frames depict her packing a backpack, shopping, climbing rocks, holding drinks, and leaving her home.
Collection of various fashion handbags in neutral tones, displayed on shelves, tables, and in packaging, with some action scenes of people skateboarding and rock climbing, and accessories like shoes and berries.

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A golf bag with an agave-and-lime pattern, set against a green background with agave and lime illustrations.
A colorful menu displaying various cocktails with descriptions and images of glasses filled with different drinks, garnished with fruits and herbs, on a blue and white tiled background.
Display of Chosen Foods Buffalo Sauce bottles on a wooden table with a dark background.
A man with glasses and a beard, smiling and raising his arms, standing in front of a building with an arched doorway. The image is part of promotional material for The Innocence Center Gala.

Chosen Foods

Innocence Work

CaliFino Tequila

Agave Ahore