The Fino life
Multiple marketing and business presentation slides, including a black slide with white text saying "Welcome to the Fino Life," a map of the United States with blue icons, and other slides with diagrams and icons related to marketing strategies and plans, all placed on a light gray surface with a small potted cactus plant.

CaliFino is a family-owned tequila brand celebrating handcrafted tradition. I created a visual system and supporting brand assets that paired elevated design with an approachable feel across the core product line and limited releases.

Billboard for CaliFino Tequila featuring four bottles of tequila with different labels and flavors, in front of a modern glass building.
Two bottles of Finito tequila on a table with a black tablecloth, with a closed grey laptop nearby, in a warmly lit indoor setting with blurred background.
A menu featuring images of colorful cocktails, including a grapefruit drink, a lemon cocktail, a lime and cucumber beverage, and a passion fruit cocktail. The background has a blue decorative tile pattern, and each drink is accompanied by a list of ingredients and instructions for preparation.

Designed the logo for CaliFino’s product in support of The Big Josh Foundation called Finito, in which a percentage of the proceeds will be donated directly back to the foundation.

A black box with the text 'CaliFino Tequila' and a blue agave plant logo, placed on top of another black box that says 'Welcome to the Fino Life!'.
Image of a promotional flyer for CaliFino tequila, describing different types of tequila: Extra Añejo, Reposado, and Blanco, with images of bottles and tasting notes. 
Select Works
A golf bag with agave and lime pattern on it, surrounded by illustrations of lime slices and agave, against a green background.
Display of Chosen Foods Buffalo Sauce bottles arranged on a red stand with a wooden surface beneath. The bottles feature a green avocado logo, and the label indicates it is a bold and spicy buffalo sauce made with 100% pure avocado oil. The background is black.
Young woman skateboarding outdoors in a city park or sidewalk, wearing a white top, green pants, and carrying a black bag.
A man with glasses and a beard, dressed in a patterned shirt with sleeves rolled up, stands in front of a building with a large arched doorway, smiling and raising both arms in the air, with a California flag visible behind him.

Rise Collection

Innocence Work

Chosen Foods

Agave Ahora