humann
Humann is a science-backed wellness brand focused on clinically studied supplements. As a freelance designer, I created packaging, retail displays, PR mailers, and athlete kits that brought the brand to life across both shelf and unboxing experiences.
Designed a vibrant influencer PR box for the launch of Humann's Watermelon Heart Chews, creating an unboxing experience that felt as bold and refreshing as the product itself. The project encompassed exterior packaging, interior graphics, custom tissue paper, and production-ready artwork, bringing the campaign to life from concept to final execution.
Designed a custom H-E-B retail endcap that brought Humann's product family together in a cohesive, easy-to-shop display. Balancing structural design, branding, and educational messaging, the display was created to maximize visibility and communicate the benefits of each product at a glance.
Designed a custom point-of-purchase display for Humann's University of Texas partnership, combining structural design, product organization, and educational messaging into a cohesive retail experience. The display was built to highlight the product while reinforcing Humann's connection to Texas Athletics.
